Jen MacDonald
Performance Growth and Marketing Executive
About Me
MY PASSION
I am passionate about helping tech businesses achieve their growth goals through effective marketing strategies. I have worked with both enterprise orgs and emerging start-ups, and have a proven track record of success. I think about the business as a whole. I understand the big picture and I’m not afraid to work across departments to improve the process and remove barriers. Scroll down to learn more about how I achieve results.
End-to-end Marketer
I’ve had the opportunity to be exposed to many if not all disciplines of marketing and so while I consider myself a Performance (Growth) Marketing first and foremost, I bring expertise across all aspects of marketing to the table.
Help Companies Grow
Throughout the course of my career, I consistently help companies grow. Most recently, I helped a startup company grow to over $100 million from $5 million in 4 years. I have also helped resellers grow through direct and cross selling campaigns.
Foundation of Data and Analytics
Even though I’m a marketer to the core, I bring a foundation of analytical rigor and technical prowess. I’ve led analytics teams in addition to my marketing responsibilities, so I know how to translate data into action for continued improvement.
Rooted in Technology
Creative can only get you so far in Marketing and to be a great marketer, you need to embrace technology. I have a deep understanding of several platforms including Salesforce, Hubspot, Netsuite, and Marketing platforms (Pardot, Marketo, Eloqua) to help businesses get the most out of those tools but I also know the landscape well enough to recommend and operationalize many platforms.
What Sets Me Apart?
01.
Not only a marketer but a business collaborator; I help departments work more closely together with revenue always top of mind.
02.
Highly proficient with data and technology and as a result I excel in performance marketing.
03.
I have led marketing and non-marketing teams, I'm a strong verbal communicator and a true team collaborator and influencer.
04.
I know when to delegate and when to take action; I do not lead from an ivory tower.
Major Accomplishments
1
Increased Pipeline +$10M
Boosted sales pipeline by +$10M for channel and direct sales teams and increased market share through new business, cross-sell, and up-sell campaigns (+100 annually).
2
$5M to $100M in 4 years
Helped grow a company from $5M to $100M in 4 years by scaling a marketing department and building extensive partner marketing program and new channels.
3
Building a Foundation
Set up and configured Salesforce and Hubspot for sales and marketing teams from scratch – designed and built processes for leads to closed won deals leveraging workflows and automation.
Skills & Expertise
WHAT I BRING TO THE TABLE
Channel Marketing / Partner Marketing
Demand Strategy (inbound + outbound)
Content Creation & Management
Account Based Marketing
Event Planning - tradeshows to focused local events
CRM & Marketing Automation (Pardot/Eloqua/Marketo)
Digital Marketing
Data Analysis & KPI Reporting
Global Team Development & Management
SMB to Enterprise Prospect Development
Email Marketing
IT, Cybersecurity, SaaS
Education & Certifications
B.S., Business Management and Marketing
The Ohio State University
Growth Marketing with AI Certification
Cornell University
Channel Partner Marketing - Sirius Decisions
MECLABS Email Messaging Marketing
Lead Management Certification
Effective Product Marketing - Pragmatic Marketing
Product Launch Essentials - Pragmatic Marketing
Experience
Where I've Worked Over the Past 15+ Years
Mitchell1, a Snap-on Company
June 2024 - present
Lead the development and communication of marketing plans across channels, ensuring alignment between product, sales, and communications teams. I collaborate closely with product marketing to support high-impact product and feature launches, and partner with sales leadership to craft pricing and promotional strategies that boost profitability and market share while enhancing customer experience. With a keen eye on performance and ROI, I manage the marketing communications budget and guide advertising strategy in partnership with the communications team. I ensure a steady pipeline of qualified leads to sales, while also championing brand development, digital engagement, and thought leadership.
Everguard.ai
January 2020 - July 2024
Steered strategy and processes while scaling for growth driving collaboration and alignment across marketing, engineering, product, and sales through key program initiatives and training.
JMac Marketing
2017 - 2021
Accelerated demand and partner programs for international clients looking to break into North American market.
Netradyne, Inc.
2016 - 2020
Maximized revenue and profit through analytics driven insights across marketing, process improvements, business applications, and reporting. Managed a team across US, India, and Ukraine.
Securematics
2014 - 2015
Created, launched, and managed global channel partner marketing and sales strategies, communications, and ABM programs that generated demand and achieved financial goals across high tech vendor mix.
Qualcomm
2011 - 2014
Executed turnaround on previous failed attempts at indirect sales/reseller partner program with zero team or resources leveraging sales enablement strategies and cross-functional teams. Managed +100 reseller partners.
Forcepoint (formerly Websense)
2003 - 2007
2008 - 2011
Drove pipeline creation of cloud and on-premises internet security solutions for channel and direct sales teams for all Americas through demand and lead generation. International team.
ESET
2007 - 2008
Developed comprehensive annual corporate B2B marketing plan (+$1 MM) and managed all aspects (communication, media, web, events/national trade shows, ABM, and demand generation).
Volunteering / Interests
Mentor - Kids At Heart
Tutor K-12 students on various subjects
Member - San Diego Women in Business Doing Good
Helping women in San Diego build connections while doing good for the community. We come together quarterly to network, donate, and select a local nonprofit to support.
Interests
Hiking, all things tech, traveling to unique places, and dogs!